Summary
This article details how to reactivate inactive Predictive Response Contacts caused by either Opt-Outs or bounced emails.
Opt-Outs
Important: You will need
explicit permission from each Contact you would like to opt back in. Please see more information regarding sending emails to Contacts on mailing lists here:
CAN-SPAM Act: A Compliance Guide for Business
Instructions
Step 1 - Build the list of contacts you’d like to opt back in. Make sure that they are enrolled in the correct campaigns.
- If possible, note any and all conversations regarding the opt-in request in their Contact record.
Step 2 - Create a ticket with the Constituent Relationship Management Services Support Team and include the contacts and their campaigns.
Step 3 - When the users are reset, they will become active, and receive historically missed email editions. (There is no way to prevent these emails from being sent.)
Bounces
Note: Invalid emails that are actually invalid must not be unbounced. Doing so can harm your delivery reputation and if your bounce rate increases to 5% we will be unable to send any more emails from the AWS server. You must confirm with the Contact what their email address is prior to putting in a request.
Instructions
Step 1 - Build the list of contacts you’d like to unbounce. Make sure that they are enrolled in the correct campaigns.
Step 2 - Create a ticket with the Constituent Relationship Management Services Support Team and include the contacts and their campaigns.
Step 3 - When the users are reset, they will become active, and receive the next active email in the campaign(s) they’re enrolled in.
Further Readings
CAN-SPAM Act: A Compliance Guide for Business
Need additional help?
If you have any additional questions, please fill out the Constituent Relationship Management Services Support Form.